20+ hrs
Owner time reclaimed every week across portfolio cos.
Vyran George, PhD — GP, Cascades Ventures Group
AI advisory for SMB owners & acquirers
You're losing profit daily. Use AI to get it back.
We deploy AI across your marketing, sales, and operations to grow EBITDA in 90 days — with no internal team required. Built for acquirers, legacy owners, and operators preparing to sell.
✓ 30-second calculator · No email required · Real SMB benchmarks
Trusted by operators who needed results, not decks.
20+ hrs/wk
Owner time freed
Reclaimed from email, follow-up, scheduling, and reporting.
2–3x
EBITDA uplift potential
Owners typically see a meaningful multiple on profit within 12 months of deployment.
<1 mo
Payback period
Time and revenue gains cover implementation in month one.
30 days
From kickoff to first AI workflow live in production.
Chris Peay — Co-Founder, CXMUNNITY Media
60%
Less admin & scheduling time for the operations team.
Eve Reeves — CEO, Clutch Cleaning
2x
Lead-to-customer conversion after AI deployment.
Jamin James — Owner, Tech Genius
20+ hrs
Owner time reclaimed every week across portfolio cos.
Vyran George, PhD — GP, Cascades Ventures Group
30 days
From kickoff to first AI workflow live in production.
Chris Peay — Co-Founder, CXMUNNITY Media
60%
Less admin & scheduling time for the operations team.
Eve Reeves — CEO, Clutch Cleaning
2x
Lead-to-customer conversion after AI deployment.
Jamin James — Owner, Tech Genius
Trusted by operators backed by2025 SMB AI Partner of the YearBuilt by SMB ownersBizScout's only AI implementation partner
See the difference
What changes the moment AI is in your business.
Same leads coming in. Different outcome by end of day.
🔒app.gohighlevel.com/pipeline
GPipeline
Search leads, contacts...
MCMike C.
All Leads·6 active·Avg response time: 4.2 hrs·Leads moved: 0 this week
LeadJobValueStatus
RD
Rick's Auto Body
·Rick Donovan
(773) 555-0429· Website form
Requested quote via website form
Just now
$4,200
New Lead
TK
Kowalski Roofing LLC
·Tom Kowalski
(414) 555-0118· Website form
Flat roof replacement quote
Last contacted 6 days ago
$6,200
Unread · 4 days
EM
Martinez Property Mgmt
·Elena Martinez
(312) 555-0247· Referral
3-unit HVAC install
Requested callback Tue · 4 days ago
$14,800
No reply
DW
Premier Concrete Co.
·Dan Whitaker
(708) 555-0193· Google My Business
Parking lot drain repair
Form submitted — no reply · 3 days ago
$3,950
No reply
RP
Northside Dental Group
·Dr. Patel
(847) 555-0162· Website form
Annual rooftop unit service contract
Voicemail left 5 days ago
$8,475
No reply
GB
Bellows & Sons Garage
·Greg Bellows
(262) 555-0341· Facebook
Shop heater not igniting
Last contacted 7 days ago
$2,180
No reply
Self-running demo · hover to pause
SMB Buyers
You closed the deal. Now move the numbers.
- Fresh acquisition, value to unlock
- Need EBITDA lift inside 90 days
- We modernize ops from day one
SMB Owners
You run it. We make it run better.
- No time to learn or manage AI
- Want results, not another tool
- We build, deploy, and stay until it works
How it works
Three steps. One working system.
Step 01
AI Opportunity Index
We map workflows across sales, ops, admin, and marketing. You get a prioritized list of automations ranked by ROI — not a generic list of tools to consider.
Step 02
AI Growth Plan
Your custom implementation roadmap with potential tools, timelines, costs, and projected payback periods. Sequenced to get you the fastest wins first, not the most complex ones.
Step 03
AI Implementation
We build it, connect it, train your team on it, and stay until the numbers move. You don't get handed a login and a good luck — we support outcomes and report back.
Most clients see their first measurable result before the end of month one.
Free tool
See what manual workflows are costing you — in revenue and your time.
Plug in three numbers. In 30 seconds you'll see the revenue you're leaving on the table, the owner hours you'd reclaim, and your year-one return.
- ✓ Quantifies owner hours saved, not just revenue
- ✓ Editable assumptions · Live results in 30 seconds
AI Automation ROI Calculator
LiveAdjust the sliders to match your business.
80
Inbound + outbound combined
$3,500
Revenue per closed customer
15 hrs
Email, follow-up, scheduling, reporting
- 1
Owner Hours Reclaimed
~300 hrs/year of admin automated
6 hrs/wk - 2
Revenue Opportunity
Extra revenue captured (annual)
$336,000 - 3
Projected Net Gain
Revenue + time value − cost (year one)
$355,500
Based on a +10% close-rate uplift from sub-60-second AI lead response, ~40% of admin hours automated, and a $150/hr blended owner-time value. Real results depend on your business.
A better way
There's a better way to run your business.
The old way
Without Crossroads
- Hours lost to manual follow-up
- Hiring more people just to keep up with admin
- Slow replies that quietly kill deals
- Guesswork on what marketing actually drives revenue
- Reports built by hand at the end of every month
- Owner stuck inside the business, not on it
The new way
With Crossroads
- AI replies to every lead in under 60 seconds
- Automations run admin, scheduling and follow-up
- No lead goes cold — pipeline works while you sleep
- Clear data on what drives revenue and what doesn't
- Live dashboards. No spreadsheet archaeology.
- Owner freed to focus on growth and decisions
Proof
Real systems. Measurable impact.
Case study · Regional cleaning company
$125K+
Identified value in under 3 weeks.
18 days
From kickoff to first result
3 workflows
Sales, follow-up & admin automated
<1 month
Implementation payback period
Strong demand, but inconsistent lead response and limited sales visibility. Crossroads deployed AI-driven follow-up and pipeline automation to capture missed opportunities and cut manual admin.
“Crossroads delivered exactly what they promised — measurable AI impact in our portfolio companies, fast.”
Vyran George, PhD
General Partner, Cascades Ventures Group
“The Crossroads team brought a level of clarity and execution speed we hadn't seen before. They built it with us.”
Chris Peay
Co-Founder, CXMUNNITY Media
“Crossroads helped us automate the parts of the business that were eating up our team's time. The impact was immediate.”
Eve Reeves
CEO, Clutch Cleaning
“Working with Crossroads gave us a clear, practical roadmap for AI in our business — and the execution to make it happen.”
Jamin James
Tech Genius, Business Owner
“They don't sell decks. They ship working systems that move the numbers we actually care about.”
Operator
PE-backed services portfolio
“Within weeks, our pipeline visibility and response times looked like a different company.”
Owner
Regional services SMB
“Crossroads delivered exactly what they promised — measurable AI impact in our portfolio companies, fast.”
Vyran George, PhD
General Partner, Cascades Ventures Group
“The Crossroads team brought a level of clarity and execution speed we hadn't seen before. They built it with us.”
Chris Peay
Co-Founder, CXMUNNITY Media
“Crossroads helped us automate the parts of the business that were eating up our team's time. The impact was immediate.”
Eve Reeves
CEO, Clutch Cleaning
“Working with Crossroads gave us a clear, practical roadmap for AI in our business — and the execution to make it happen.”
Jamin James
Tech Genius, Business Owner
“They don't sell decks. They ship working systems that move the numbers we actually care about.”
Operator
PE-backed services portfolio
“Within weeks, our pipeline visibility and response times looked like a different company.”
Owner
Regional services SMB
“Within weeks, our pipeline visibility and response times looked like a different company.”
Owner
Regional services SMB
“They don't sell decks. They ship working systems that move the numbers we actually care about.”
Operator
PE-backed services portfolio
“Working with Crossroads gave us a clear, practical roadmap for AI in our business — and the execution to make it happen.”
Jamin James
Tech Genius, Business Owner
“Crossroads helped us automate the parts of the business that were eating up our team's time. The impact was immediate.”
Eve Reeves
CEO, Clutch Cleaning
“The Crossroads team brought a level of clarity and execution speed we hadn't seen before. They built it with us.”
Chris Peay
Co-Founder, CXMUNNITY Media
“Crossroads delivered exactly what they promised — measurable AI impact in our portfolio companies, fast.”
Vyran George, PhD
General Partner, Cascades Ventures Group
“Within weeks, our pipeline visibility and response times looked like a different company.”
Owner
Regional services SMB
“They don't sell decks. They ship working systems that move the numbers we actually care about.”
Operator
PE-backed services portfolio
“Working with Crossroads gave us a clear, practical roadmap for AI in our business — and the execution to make it happen.”
Jamin James
Tech Genius, Business Owner
“Crossroads helped us automate the parts of the business that were eating up our team's time. The impact was immediate.”
Eve Reeves
CEO, Clutch Cleaning
“The Crossroads team brought a level of clarity and execution speed we hadn't seen before. They built it with us.”
Chris Peay
Co-Founder, CXMUNNITY Media
“Crossroads delivered exactly what they promised — measurable AI impact in our portfolio companies, fast.”
Vyran George, PhD
General Partner, Cascades Ventures Group
The team
Built by operators, not theorists.
Formerly McKinsey consultants. Now SMB owners. We built Crossroads because we couldn't find it ourselves — every advisor sold us a deck, none stayed to ship the workflow. So we became the thing we wanted to hire.
Symone & CarlFounders, Crossroads Advisory
What we believe
01
AI is not a strategy. Execution is.
Every owner has read the same articles and seen the same demos. The bottleneck has never been ideas — it's been someone actually building the thing and getting the team to use it.
02
Most consultants leave you with a deck and a bill.
We're operators first. We stay until the workflow is live, the team is using it, and the number on the dashboard moves. If a tool doesn't earn its keep in 90 days, we kill it.
03
The window to act is right now.
Two years from now, the gap between businesses that adopted early and those that didn't will be the difference between a 4x and a 7x exit. We'd rather you be on the right side of that.
FAQ
Common Questions
Find the value hiding in your operations.
Tell us about your business and we'll respond within 24 hours.